Sponsorship Overview

Our Focus

Bank of America is focused on creating opportunities for our customers, shareholders, and communities. As part of this commitment, we sponsor numerous sports teams as well as community and cultural events in the neighborhoods where we do business from coast to coast. Our national commitments and leveraging activities focus on several major platforms, including motorsports, baseball, football, the U.S. Olympic Team, golf and a wide variety of regional community programs.

Motorsports

Bank of America is the Official Bank of NASCAR® and also has partnerships with International Speedway Corporation (ISC) and Speedway Motorsports, Inc. (SMI). Those partnerships include title sponsorship of the Bank of America 500™ at Lowe's Motor Speedway in Concord, NC on October 11, 2008.

The agreement with SMI designates Bank of America as the Official Bank of Lowe's Motor Speedway, Atlanta Motor Speedway, Infineon Raceway (Sonoma, CA), Las Vegas Motor Speedway, and Texas Motor Speedway (Fort Worth). Through ISC, Bank of America is the Official Bank of California Speedway (Fontana), Chicagoland Speedway, Kansas Speedway (Kansas City), Phoenix International Raceway, and Watkins Glen International (upstate New York).

With a full array of products and services delivered through an unmatched network of convenient delivery options, Bank of America strives to meet the financial needs of racing fans across the country. Bank of America Racing™, Bank of America's motorsports sponsorship platform, was established to bring customers closer to the sport with innovative products, special access, exciting promotions and unique experiences that celebrate racing fans and their passion for the sport.

Through these sponsorships and partnerships within the sport of NASCAR, Bank of America views its support of motorsports as a victory for its associates, customers, communities and shareholders.

Baseball

In 2004, Bank of America became the first company ever to be recognized as the Official Bank of Major League Baseball®, Minor League Baseball™ and Little League Baseball®. This unique association with America's favorite pastime represents an unprecedented level of commitment, enabling Bank of America to connect on a local level and provide opportunities to fans of all ages - from big league ballparks to the neighborhood sandlots where kids first learn to play the game.

Our association with Major League Baseball includes a presenting sponsorship of the National and American League Player of the Week awards, and extensive broadcast, on-site branding and hospitality at the All-Star Game, the Division Series, the League Championships Series, and the World Series. Bank of America's national affiliation with Minor League Baseball includes relationships with over 50 Minor League Baseball teams throughout the country. As the Official Bank of Little League Baseball, Bank of America has an on-site presence at the Little League World Series and has also created a referral fundraiser tool that all teams across our footprint can use to raise money for their leagues.

Bank of America has a proud and long-standing association with baseball that was born out of a shared belief in individual performance, teamwork, and the drive to succeed. Bank of America's sponsorship of America's favorite pastime provides a strong national and local platform from which our company creates opportunities for customers, communities and associates in a variety of ways. At Bank of America, we view our sponsorship of baseball as a home run in a game where everybody wins.

Football

Bank of America is the first-ever Official Bank of the National Football League®. Under this historic agreement, Bank of America will have the exclusive rights in the banking services category to use the NFL shield logo and other NFL-licensed marks, such as the Super Bowl, through the 2009 season. Bank of America is also the Official Bank of the Carolina Panthers™, Dallas Cowboys, New England Patriots™ and Washington Redskins.

The broad and avid appeal of the NFL gives us the opportunity to deliver national brand messaging while creating unique local programs to achieve the goals and priorities in each NFL market we sponsor. We partner with local markets to identify community programs that align with local market priorities, such as Habitat for Humanity. Our association with America's most popular sport will further enable Bank of America to connect on a local level and provide opportunities to all NFL fans.

2008 Olympic Games

Bank of America is widely recognized as a major corporate sponsor of the U.S. Olympic Team, creating opportunities for the nation's best athletes to represent the United States in world-class competition.

The ideals that guide the company – dedication, performance, teamwork and, most importantly, opportunity – are embodied in Bank of America's proud support of the U.S. Olympic Team and are shared by every athlete who pursue their own dreams and opportunities.

Bank of America's earliest known involvement with the U.S. Olympic Movement dates back to 1921, when the bank provided leadership and financing for the Los Angeles Coliseum, site of the 1932 and 1984 Olympic Games. In 1992, Bank of America signed on as an official sponsor of the U.S. Olympic Team that competed in Barcelona, Spain. The company has supported every U.S. Olympic Team since, including the American athletes who will compete in the 2008 Olympic Games in Beijing, China.

2008 Bank of America Championship

The biggest names in golf have been coming to the Bank of America Championship for twenty-eight years, making it the oldest 54–hole event on the Champions Tour. This year, these legends of the game will compete for their share of the $1.65 million purse June 16 – 22 at Nashawtuc Country Club in Concord, Massachusetts.

Now in the fifth year of our title sponsorship, Bank of America is proud to continue our association with this prestigious event. Dating back to 1993, when the tournament was called the Bank of Boston Senior Golf Classic, representatives from our company have been making sure that this event not only brings great golf to the Boston area each year, but that it also gives something back to the local community. To date, the tournament has raised almost $5 million for charities throughout New England and Massachusetts. Get more details.

2008 Bank of America Open™

For the past 6 years, the Bank of America Open™ (formerly the LaSalle Bank Open) has established itself as one of the top events on the Nationwide Tour. Played each year at The Glen Club, in Glenview, IL, the tournament features a $750,000 total purse with winner taking home $135,000. Past champions, all of whom have "graduated" to the PGA Tour the following season, include Chris Couch, John Riegger and Marco Dawson.

Owned and operated by the PGA TOUR, the Nationwide Tour identifies those players who are ready to compete and win on golf's greatest stage. As the official proving ground of the PGA TOUR, 67% of the current PGA TOUR membership played on the Nationwide Tour. Tour alumni have won more than 200 PGA TOUR titles, including a grand slam and three PLAYERS Championships. Twenty-five PGA TOUR cards and a record purse approaching $19 million will be at stake over the course of 30 events in 2008. Get more details.

Regional

Bank of America is proud to support sponsorships that are critical to the vibrancy of the communities in which we live and work. Regional sponsorship investments are aligned to embrace the Bank of America platform strategy with our investments focused in key areas, including arts and culture, motorsports, baseball, football, the Olympic Games and golf. Bank of America also sponsors select events and teams across the United States that do not fall under our core platforms, such as the Bank of America Chicago Marathon, Bank of America Shamrock Shuffle, the CIAA Basketball Tournament and the Bank of America Atlanta Football Classic.

Our primary goal is to use our significant global, national and market sponsorship investments, strategies and programs to create opportunities for our customers, clients, associates and community. Through our on-the-ground understanding of unique local market dynamics and opportunities, we also aim to optimize how sponsorships are leveraged to drive sales, deepen relationships and retain customers.