2004 Annual Report: Portrait of a Bank: Leadership and CommitmentCustomer focus and process discipline produce breakthrough resultsSix Sigma puts the customer at the center of the company’s thinking, so associates are viewing the world from the outside in, designing processes that make a meaningful difference to customers. It’s changed the way individuals approach their jobs, and it’s raised the confidence and enthusiasm of associates, who can clearly see their efforts bearing fruit. In addition, an integrated business planning process ties each individual’s performance plan to the company’s strategic objectives so that everybody is on the same team. The resulting teamwork, crossing traditional organizational boundaries, enables Bank of America to deliver the full spectrum of the company’s broad capabilities to all its customers. This annual report, Portrait of a Bank, shows how Bank of America’s leaders and associates are putting the bank’s strategy into practice on behalf of customers to create value for shareholders.
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