Accessible Banking InformationSkip global navigational links.Go to site map.Bank of America Higher Standards Home
 
Download a printable version of the annual report
Financial Highlights Chairman's Letter Portrait of a Bank Business Lines Financial Review Corporate Information

2004 Annual Report: Portrait of a Bank: Portrait of a Personal Banker and Investment Advisor

Teamwork delivers powerful products and personalized service to affluent clients.

Portrait of a Personal Banker and Investment Advisor

By filling the traditional gap between consumer banking and private financial services for the very wealthy, Premier Banking & Investments is steadily gaining market share and building new and expanded client relationships in our country’s largest and fastest-growing wealth markets, including Walnut Creek, California, above.

Portrait of a Personal Banker and Investment Advisor: Teamwork delivers powerful products and personalized service to affluent clients.

Complex, rapidly changing and often uncertain—those are the characteristics of the financial journey traveled every day by 18 million affluent Americans contending with their saving and borrowing needs while seeking to build and manage their wealth.

For help navigating this journey, these customers have access to a variety of providers offering standard financial planning, consumer banking products and/or investments. At Bank of America, we offer a very different and unique solution through Premier Banking & Investments, our organization focused entirely on serving the specific, comprehensive needs of America’s affluent individuals and families. In contrast to others, Premier Banking & Investments delivers personal attention, trusted advice and guidance, plus integrated custom-tailored banking, credit, investment and day-to-day transaction services to clients with less than $3 million in investable assets. Every feature of this business is designed to reward clients for their relationship with Bank of America.

<< Previous | Page 1 of 3 | Next >>

When qualified consumer banking customers join Premier Banking, their average balances grow by 9%.

Premier Banking revenue grew by 36% in 2004.

Total balances in Premier Banking & Investments (deposits, loans and client brokerage assets) have increased from $98 billion in 2002 to $199 billion in 2004.