With the addition of FleetBoston early in 2004, Bank of America is now a fixture in the four densely populated corners of the United States—and most of the fastest-growing markets in between.
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Bank of America is also the nation’s fastest-growing major credit card company. The bank puts credit cards at the core of its consumer business rather than operating it as a stand-alone company, as many of our competitors do. Credit cards are leading relationship builders that pave the way for new banking relationships with non-customers. During 2004, the bank sold 6.2 million new credit card accounts, compared with 5.9 million the previous year (including Fleet).
Mortgage-related products play a similar relationship-building role for Bank of America. In 2004, Bank of America was the nation’s number five retail mortgage originator and the number two home equity lender. The franchise of banking centers, combined with Consumer Real Estate account executives and online access, brings the mortgage application and preapproval process closer to home for consumers and makes the entire experience faster and easier than ever.
With superior products and services, associates who really care and the unparalleled convenience of our banking center, ATM, online and telephone banking network, we can do more for customers than any other financial institution.
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