2003 Annual Report: Raising the Bar in the Middle Market (Page 1 of 3)

Clients have told us that a key driver of their satisfaction is the extent to which we know their businesses and their industries. In response, we are marshaling the expertise of our client teams and product specialists who focus on various industries such as health care, retail and education to bring our clients a higher level of service. Teams serving clients are no longer limited by their own knowledge of their clients' industries. Now they are able to call on in-house experts from around the country for the specialized help they might need to set a higher standard of knowledgeable service. By listening to our clients and addressing their expectations, Bank of America has become the nation's leader in serving businesses with yearly revenues of $10 million to $500 million.